How does “Original Source Drill-Down” Works in HubSpot?

The “original source drill-down” functionality of HubSpot allows the marketers and admins to analyze the deeper insights of their contacts like how and when they visited your website or interacted with your business for the first time.

Original source drill-down is basically the analytics properties that are available in every contact record of HubSpot in two variants – 

  • Original Source Drill-down 1
  • Original Source Drill-down 2

Note: The values of drill-down 1 and drill-down 2 vary based on the original source property.

Original Source

Drill-down 1

Drill-down 2

Organic Search

Search term (if available)

Search engine site

Referrals

Referring website domain

Referring website URL

Social Media

Social media site

Campaign name

Email Marketing

Campaign name

HubSpot email name

Paid Search

Campaign name

Search term (if available)

Paid Social

Social media site

Campaign name

Direct Traffic

Entrance URL

N/A

Other Campaigns

Campaign name

Source / Medium

Offline Sources

Offline channel/tool/platform. Examples include:

(e.g., IMPORT, SALES,

API, BATCH_UPDATE, CONTACTS_WEB, MOBILE_IOS, SALESFORCE, BOT, CONVERSATIONS)

Specific offline medium

(e.g., BCC_TO_CRM, business-card-scanner, CRM_UI, salesforce-createdby, addMessageUser)

Was this Helpful ?

CONTACT

Ready to transform how you market your business

Let's get connected for a free consultation