How does an “Original Source Drill-Down” Works in HubSpot?
The “original source drill-down” functionality of HubSpot allows the marketers and admins to analyze the deeper insights of their contacts like how and when they visited your website or interacted with your business for the first time.
Original source drill-down is basically the analytics properties that are available in every contact record of HubSpot in two variants –
- Original Source Drill-down 1
- Original Source Drill-down 2
Note: The values of drill-down 1 and drill-down 2 vary based on the original source property.
Original Source |
Drill-down 1 |
Drill-down 2 |
|
Organic Search |
Search term (if available) |
Search engine site |
|
Referrals |
Referring website domain |
Referring website URL |
|
Social Media |
Social media site |
Campaign name |
|
Email Marketing |
Campaign name |
HubSpot email name |
|
Paid Search |
Campaign name |
Search term (if available) |
|
Paid Social |
Social media site |
Campaign name |
|
Direct Traffic |
Entrance URL |
N/A |
|
Other Campaigns |
Campaign name |
Source / Medium |
|
Offline Sources |
Offline channel/tool/platform. Examples include: (e.g., IMPORT, SALES, API, BATCH_UPDATE, CONTACTS_WEB, MOBILE_IOS, SALESFORCE, BOT, CONVERSATIONS) |
Specific offline medium (e.g., BCC_TO_CRM, business-card-scanner, CRM_UI, salesforce-createdby, addMessageUser) |
