What are abandoned carts? How does it work ? Where can I see the abandoned cart data on HubSpot ? How is it different from the “Checkout Abandoned” deal stage ?

Abandoned carts occur when customers add products to their shopping cart but leave the site without completing the purchase. This indicates interest in the items, but the customer doesn’t follow through with the checkout process.

Our integration syncs abandoned cart data to HubSpot as contacts, but please note that it does not sync HubSpot deals. To sync an abandoned cart contact, the customer must provide their email address in the checkout form. Without the email address, the abandoned cart data will not sync.

The abandoned cart contact is synced with a group of properties called Abandoned Cart Details. The Current Abandoned Cart property helps determine if a contact has abandoned cart data; if it’s set to “Yes,” it indicates the contact has abandoned cart information. Additional properties, such as Abandoned Cart Products HTML and Abandoned Cart URL, can be used as personalization tokens in abandoned cart email templates. The integration also creates a HubSpot contact list named Abandoned Cart, which can be used in workflows or for checking abandoned cart data.

Please note that if a contact has existing abandoned cart data in HubSpot and later places an order on the WooCommerce website, the abandoned cart information will be cleared from their HubSpot contact’s abandoned cart related properties. Additionally, the Current Abandoned Cart property will also be updated to No.

The Checkout Abandoned deal stage is a standard deal stage within the Ecommerce Deal Pipeline, and it has no direct connection to the abandoned cart data. By default, the integration maps the Draft WooCommerce order status to the Checkout Abandoned Deal Stage.